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STAN in Branding Mag

STAN in Branding Mag: AI's impact on the cultural economy.

In a recent article for Brandingmag, STAN founding partner Tao Thomsen explores the deeper impact of AI on the cultural economy, moving beyond concerns over job losses to examine the “second-order effects” that AI could have on taste, aesthetics, and cultural values.

“As generative tools reshape production, brands must focus on authentic, attention-grabbing value—because in a world of automation, true cultural impact is scarce.”

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