Adventures Of A Lifetime
BMW Motorrad — 40 Years of GS
IN HONOUR OF ICONS
40 years ago, the BMW GS set the bar for adventure bikes.
Now, BMW celebrates this icon by showcasing the riders who embody its spirit — and the wild paths they roam.
REDEFINING PASSION AND ADVENTURE THROUGH SOCIAL-FIRST CAMPAIGNS
To mark the 40th anniversary of the BMW GS, BMW Motorrad reimagined its digital presence with bold, social-first campaigns.
This wasn’t just a tribute to the GS itself, but to the people who live its legacy every day.
By partnering with Marshall and producing interactive features like the Rider Gear webcast, we transformed real GS riders’ stories into powerful experiences across digital platforms.
By partnering with Marshall and producing interactive features like the Rider Gear webcast, we transformed real GS riders’ stories into powerful experiences across digital platforms.
RESULTS
A reenergized brand image, deeper community engagement, and stronger connections with both loyal GS devotees and new riders—affirming the GS as the ultimate symbol of adventure.