teAR down
this wall
DDR X MineCraft
MAUERFALL 3.0
30 years after the Mauerfall, young Germans had all but forgotten. We brought it back to life in augmented reality — to let a new generation tear it down.
MERGING EDUCATION WITH ENTERTAINMENT
We built three iconic segments of the Wall in Minecraft Earth, the AR sequel to the popular game.
Here, gamers were able to witness the wall in its full scale in Augmented Reality. They could even take part in tearing down the oppressive wall on their favourite platform.
We partnered with the DDR Museum to create an exhibition space and developed a comprehensive package of teaching materials in concert with interactive learning specialists.
This allowed teachers drum up interest in the historical subject and expand it into a fully immersive course to drive critical reflection on the rise in political, digital, and physical border walls.
RESULTS:
+€1.6M total PR value. Over 250 articles in press. +30M reach.
*Project created by Tao Legêne Thomsen & Henrik Grubak for Virtue Worldwide
Here, gamers were able to witness the wall in its full scale in Augmented Reality. They could even take part in tearing down the oppressive wall on their favourite platform.
We partnered with the DDR Museum to create an exhibition space and developed a comprehensive package of teaching materials in concert with interactive learning specialists.
This allowed teachers drum up interest in the historical subject and expand it into a fully immersive course to drive critical reflection on the rise in political, digital, and physical border walls.
RESULTS:
+€1.6M total PR value. Over 250 articles in press. +30M reach.
*Project created by Tao Legêne Thomsen & Henrik Grubak for Virtue Worldwide
