#HUGOYourWay
HUGO
FORGING A BREAKOUT IDENTITY FOR HUGO
We’ve been part of the Hugo Boss agency network for over six years, shaping distinct brand characters for each sub-brand through campaign strategy, content production, and social media impact.
For Fall/Winther '22, we brought the youthful energy of the brand to TikTok.
For Fall/Winther '22, we brought the youthful energy of the brand to TikTok.
A SEASON OF ICONS
HUGO’s Fall/Winter 2022 campaign taps into star power with Korean-American rapper Big Matthew and Guyanese-American rapper SAINt JHN, amplifying the #HUGOYourWay spirit.
Leveraging HUGO’s strong presence on TikTok with bold content creators, the campaign showcases the new all-over HUGO monogram and a fresh denim line, inviting a new generation to embrace the bold HUGO aesthetic across digital platforms.
Leveraging HUGO’s strong presence on TikTok with bold content creators, the campaign showcases the new all-over HUGO monogram and a fresh denim line, inviting a new generation to embrace the bold HUGO aesthetic across digital platforms.
