WELCOME TO THE NEW LUXURY
KaDeWe X TikTok
LUXURY REIMAGINED IN THE HEART OF COMMUNITY
Old Luxury was top-down, exclusive and gatekeeping.
But new luxury couldn't be more different: It’s relevance, resonance, and connection.
KaDeWe put this insight into action to turn their TikTok channel into a cultural beacon.
But new luxury couldn't be more different: It’s relevance, resonance, and connection.
KaDeWe put this insight into action to turn their TikTok channel into a cultural beacon.
FROM RETAIL ICON TO CULTURAL FORCE
KaDeWe went beyond retail, transforming itself on TikTok into a space where Gen Z could see luxury in a new light — authentic, accessible, and meaningful.
Through our Culture Track, we invited creators to weave KaDeWe’s legacy of elegance into conversations that matter to this generation. Together, we built a place where luxury and personal expression intersect, making KaDeWe part of the moments that define daily life.
Through our Culture Track, we invited creators to weave KaDeWe’s legacy of elegance into conversations that matter to this generation. Together, we built a place where luxury and personal expression intersect, making KaDeWe part of the moments that define daily life.
RESULTS
Higher interaction rates, increased earned media, and a new generation engaged with the KaDeWe experience.