FAMILIAR, YET NEW
The NBA debuts in China, blending style and athletics. This is how we brought iconic team looks and bold basketball culture to Chinese fashion fans.
WE TOOK THE STREET CRED FROM USA TO CHINA
We partnered with the NBA to launch their brand as a bold new presence in China’s fashion scene.
From crafting the strategy, name, and brand identity to designing immersive store spaces and creating a powerful visual language, we led the full journey.
From crafting the strategy, name, and brand identity to designing immersive store spaces and creating a powerful visual language, we led the full journey.
